Adios Renting

Leave the renting life behind. Own your possible.

I had doubts of ever owning a home. I thought I’d be a renter forever.”

For Josyah, the dream of owning a home felt out of reach. His credit history wasn’t where it needed to be. And he didn’t have a huge lump sum for a down payment. It felt like his future would be writing one rent check after another.

Fortunately for Josyah, he discovered the resources of Pennsylvania Housing Finance Agency (PHFA). PHFA helped him navigate the whole process, from building up his credit to securing financing for his home. Soon, he was able to say, “Adios, renting!”

Video courtesy of PHFA

Everyone’s journey to homeownership is unique. But black and brown individuals frequently encounter a broad range of barriers such as a higher chance of getting rejected for conventional home loans and even higher mortgage rates compared to white homebuyers.

We believe everyone deserves the chance to pursue homeownership if they want to. With many resources available to help renters like you, one day, you too will say, “Adios, renting!”

Home Buying Checklist

Are you emotionally and financially ready to buy a home?

The idea of becoming a homeowner is exciting. With your own home comes more freedom. You can paint your walls any color you like and renovate as you please. Homeownership has social benefits. Your house can become a gathering place for you to enjoy with friends and family. Owning a home also means that all the money you were putting into rent can now help you build up equity and financial stability. But homeownership doesn’t happen overnight. It can be a time-consuming and stressful process. Make sure you’re in the right mindset to take on the journey of homeownership.

Resources

Don’t go it alone. There are programs that can make your dream a reality.

If you’re like many renters, you don’t know about the variety of resources available that can provide the information and tools needed for you to understand and navigate the homebuying process, improve your credit score and even connect with homebuyer assistance programs. There may be an organization right in your backyard ready to help first-time buyers like you! We’ve listed some of those resources we think can benefit you in your quest to become a homeowner. Take advantage of everything you can!

About the Initiative

Empowering individuals. Improving lives. Reducing the racial homeownership gap.

Opportunities for homeownership across all races and ethnicities in Pennsylvania is uneven at best. According to the Urban Institute, the homeownership rate of PA’s black and brown families is below 50%, compared to white families which stands a little over 75%. The wide gap in homeownership is the result of the obstacles underrepresented families encounter that stand in the way of them owning a home. This makes it difficult for them to improve their current financial situation and ultimately create wealth so they can pass it on to the next generation. This systemic bias is unacceptable and needs to change. Everyone deserves the opportunity to pursue homeownership if they so choose!

That’s why Color & Culture, a multicultural and multichannel communications firm focused on leveling the playing field in all aspects of life, has developed the “Adios, Renting” homeownership initiative. Our team realizes the full gamut of inequities experienced by our marginalized neighbors here in PA that must be addressed — access to quality health care, opportunities for education and employment, and affordable housing. And we’ve put our hearts and souls into this project.

Part of our motivation is also that some members of the Color & Culture team have experienced the same frustration and hopelessness. They’ve known the feeling of a distant dream that seems out of reach and want to let many people know that their worlds can be filled with more opportunities when connected with the right resources and partners.

This initiative was created by Color & Culture, a multicultural marketing and advertising agency located in Harrisburg, PA. Color & Culture develops authentic campaigns and outreach experiences by celebrating the cultural differences that make audiences unique and developing conversations that resonate with them.

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